
Which Customers Are Actually Profitable? And Why Most Owners Don’t Know
Most established businesses treat all revenue as equal. A dollar is a dollar, and they track revenue by customer. What they rarely track is profitability
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Most established businesses treat all revenue as equal. A dollar is a dollar, and they track revenue by customer. What they rarely track is profitability

Most business owners get to July and realize they haven’t truly looked at their financial health since January. They’ve been focused on hitting revenue targets,

A business owner pulled me aside during my second visit. “I need to talk to you about our people problem.” He explained, that there was

Every business owner can tell me their biggest expense. “Payroll.” “Materials.” “Rent and overheads.” They’re looking at their P&L. The numbers are right there in

A manufacturing client called me frustrated. Revenue had been flat at $9M for 18 months despite significant marketing investment. “We’re getting plenty of leads. The

I received a call from a business broker last year. A client of his wanted to sell. Could I review the financials and provide an