The Number One Sales Question

In strategy sessions conducted with clients I often ask: “What’s the number one thing that will increase sales?” While I get a number of diverse answers (or worse, blank stares!), in my opinion the number one thing that must come before all others is that you have to believe you can increase sales. … [Read more...]

The Five Sales Rep Profiles

Coumans - Driving Business Forward

What type of Sales Reps are you employing in your organisation? What type of rep would best suit your business? I've been reading an interesting book lately called The Challenger Sale by Matthew Dixon and Brent Adamson. They have done some great research into the types and effectiveness of sales … [Read more...]