Targeting the Right Customers

Coumans - Driving Business Forward

Is your niche narrow enough? Targeting the right market for your business not only brings in the money, but it also boosts your company’s branding and market appeal. It can be tempting to cover a wide market for your business but this can lead to patchy results, especially if you’re lacking … [Read more...]

Action – Your Special Sauce!

Are You Ready For Action? In the last of the series on creating your strategic plan we are going to look at how we turn our strategies into prioritised and powerful action plans. Once we have decide on and set our strategies, all that remains to be done is to set priorities to implement these … [Read more...]

Developing Strategy – How Do We Do It?

In previous posts we've been through setting the vision, the business mission, values and objectives. Today I'd like to look at the Now elements of the business being the big issues that need to be addressed and how these form the basis of your business strategy. The Parato Principle, or the … [Read more...]

Plan 2015 Mission|Values|Objectives

SO I'VE SET MY VISION, WHAT'S NEXT? Last post I spoke about the "where" elements of the planning process and fleshed out how we go about defining the destination for the business. This destination is known as the business vision. Today we'll look at Mission, Values and … [Read more...]

Are Your Plans Clear For 2015?

I think that I've shared with you in the past that I like a one page plan that breaks its elements into the following time frames:                    Vision|3 years                                                                                       Goals|12 months                    … [Read more...]